On Thursday Nov.4, 2010 at 7:30 pm I went to a presentation at Cal State LA's Music Hall. The featured guest was Ismael Obregon who is the Creative Director and Founder of OISHII Creative. Obregon proved to be a very funny and informative person who is very knowledgeable in his chosen profession. He shows the audience a sport reel of items his company OISHII has worked on. (Mostly video games like Madden NFL.) He also spoke of how important language is especially visual language. It's important because it's the most universally designer in their creative art.
Towards the end, Obregon began answering question fro the audience. This proved to be informative as well as interesting. For example, in order to start your own company, it's vital to know the rules of business, creativeness, and design. The overall structure of a business depend very little on talent. It's those aspects that help a company stay afloat. I also thought his answer to whether he has turn down offers due to personal beliefs and/or preferences doesn't escape the fact that business always comes first. (Sad but true.) also with dealing with clients needs and own input. While it's your job to translate the visual aspects of a design, it's important to understand and work with what your client wants. It's his project (and money) so they spend a lot of time figuring out what they need. It's up to the designer to get to the core of the client's needs to produce amazing results.
I found the overall presentation to be pretty good. I have already been to a couple of these and the presenters are always polite, respectful, and informative people who loved what they do and want to help others discover their passion for the same.
I thought that he joked around a little too much, and at times was kind of hard to know when he was serious. However, I liked that you expressed yourself more than ever before, Keep it up.
ReplyDeleteI liked how he handled that question about the personal beliefs and preferences and that business does come first. He handled that question very professionally without denouncing clients or anything.
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